Dixons, PC World and Carphone Warehouse to disappear in Currys rebrand

The retailer has much more than doubled its on-line enterprise through the pandemic following a boom in notebook gross sales as much more persons work from residence.

Alex Baldock, main government, claimed: “We want the shopper to affiliate Currys with every little thing to do with engineering.”

The Currys name will appear on much more than three hundred web sites, 13,000 personnel uniforms and much more than three hundred shipping and delivery vans immediately after the rebrand is accomplished.

Dixons Carphone will also transform its name to Currys plc on the London inventory industry immediately after its annual shareholder meeting in September.

Henry Curry founded Curry Cycle, a bicycle-developing enterprise, in Leicester in 1884 and afterwards branched into gramophones, toys and radios. It was renamed Currys and floated on the inventory industry in 1927. A 10 years afterwards, Charles Kalms opened the initial Dixons pictures studio in Southend. The two merged in 1984 after Currys was acquired by Dixons Retail.

The go will come immediately after Reckitt Benckiser rebranded as Reckitt in March and Standard Everyday living Aberdeen transformed its name to Abrdn final month.