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What Makes a Modern Marketing Leader?

There are numerous professions where the action doesn’t guarantee results and marketing is one of them. In this field, leaders need to have a particular set of skills and mindset in order to increase the chances of success.

That being said, Stopgap have listed several traits that they believe every modern marketing leader should possess.

A Strategic Mind

Planning is an essential part of any project and marketing is no exception. The quality of planning will determine both the execution and outcome. As a marketing leader, you might think that your planning days are over and it’s the role of another party. This might be true to some degree, in that you won’t actually write the plan, but it is still your role as a leader, to outline the overall goals. Not nailing down the purpose of the project will only take the team to a direction that you never … Read More

Triple Glazing Cost

The manufacturing costs of triple glazed sealed windows are quite higher than the double glazed units. For starters, their manufacture involves adding an extra toughened glass, creating a chamber and filling it with argon gas, and an extra spacer bar. The transportation cost is also higher on account of extra weight and size.

On the cost front, the additional cost per square metre is usually around £100. With the average 4ft square window, you can expect to have about 1 square metre additional glass. Therefore, you can expect to pay an extra £100 on the price of the double glazed window of similar size.

What is the Cost of Triple Glazed Windows?

First and foremost, you should note that we have a wide variety of window systems made of different materials. That said, for the purposes of this article, we’ll stick to the white uPVC window system that has two … Read More

Thinking about Upgrading Your Flight? Here Are 5 Great Reasons Why You Should

Are you thinking about upgrading your next long haul flight from London? The good news is when you upgrade your flight with Fly Club World from British Airways, you can elevate your holiday before you even reach the destination. Here are five things you can look forward to with a Club World upgrade:

1. Exquisite Cuisine

Aeroplane meals often conjure up lots of bad memories of inedible plates of food. Out of necessity, the galleries in aircraft aren’t typically conducive to the creation of gourmet dishes. Meals tend to be unappetising and bland. What’s more, our taste buds and nasal passages can be affected by high altitudes and the dry air inside pressurised cabins, which means food might not taste or smell as good. However, we can’t just blame bad passenger flight food on travelling 35,000 feet in the sky.

A Club World upgrade entitles you to a meticulously … Read More

Top 5 Ways to Create Awesome PR and Marketing Strategy for Instagram

Image result for Top 5 Ways to Create Awesome PR and Marketing Strategy for Instagram

In the beginning, Instagram used to be a personal platform on social media. But with time, new features have evolved on Instagram. These features provide an apt platform for companies to organise PR and marketing strategies on it. 

PR and marketing strategies of B2B companies are based on storytelling pattern, and Instagram provides a perfect platform for that. Appropriate use of audio and visual content by the brands for their promotion gives a better opportunity for customers to know them better. In this article, the top 5 ways to create awesome PR and marketing strategies are as follows.

Use Power of Visual Content

Visual content imprints a human mind more than written content. Visuals are the main feature of Instagram. Brands can use visual content on Instagram to display their products and services in a more presentable and practical way. 

Brands can also use visual content to shape the desired … Read More


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