There are numerous professions where the action doesn’t guarantee results and marketing is one of them. In this field, leaders need to have a particular set of skills and mindset in order to increase the chances of success.
That being said, Stopgap have listed several traits that they believe every modern marketing leader should possess.
A Strategic Mind
Planning is an essential part of any project and marketing is no exception. The quality of planning will determine both the execution and outcome. As a marketing leader, you might think that your planning days are over and it’s the role of another party. This might be true to some degree, in that you won’t actually write the plan, but it is still your role as a leader, to outline the overall goals. Not nailing down the purpose of the project will only take the team to a direction that you never … Read More